Analytical Tools by Google We use Google Analytics provided by Google, LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043 USA ("Google").
We use remarketing audiences in Google Analytics, which enables us to re-engage audiences that are likely to convert (please refer for further details on this tool
here).
Google Analytics is intended for web analysis, i.e., gathering, collection and analysis of data about the behavior of websites visitors. For example, through Google Analytics there may be collected data on website, from which the particular user comes from (so-called referrers), which subpages of the website the user accessed or how often and for which period of time the user viewed a subpage. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.
Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties. For more information about Google Analytics cookies use, please refer to
here. You can prevent the collection of data about your use of the website (including your IP address) generated by the cookie, and the processing of data by Google, by accessing Google Analytics opt-out browser add-on through the following
link.
This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.
In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
As IP anonymization is activated on our website, your IP address will be shortened by Google within Member States of the European Union or other states in agreement with the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by a Google server in the USA. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.
In addition, this website uses the Analytics feature UserID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data.
In order to ensure compliance with the GDPR, we also entered into the Google Ads Data Processing Terms with Google being the data processor.
Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this
link.
We also use Google Tag Manager as a tag management solution in order to manage our website tags without editing code. Further details on the features of Google Tag Manager are available
here.
Further details on how Google uses information from sites or apps, that use Google services are available
here. Data on Google Analytics’ data practices are available via the
link.
Further information and Google‘s applicable privacy regulations can be found
here and
here. The following
link provides a further explanation of Google Analytics. Additional information on cookies use by Google is available via this
link.
E.Google Ads (former Google AdWords)
We use the Google Ads features, provided by Google. UDelta and Google may use both first-party cookies and third-party cookies together in order to improve our website and provide you with ads based on your previous visits to our website. For example, we may advertise to those visitors of our website, who have not completed some task on our website during their last visit (e.g., started to use the contact form or initiated a purchase). In such case we may address such users by showing our ads within the Google search engine results or within the Google Display Network. Moreover, third party vendors, including Google, may serve you with ads, based on your visit of our website, on other websites.
Google‘s applicable privacy regulations can be found
here. You can opt out of Google’s use of cookies or device identifiers by visiting the Google’s Ads Settings via the
link. Alternatively, you can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page (available
here) or control the use of your Android or iOs device identifiers by using your device’s settings (more information from Google is available
here).
F.Google Marketing Platform
We use the online marketing tools of Google Marketing Platform offered by Google (description is available
here). Google Marketing Platform uses cookies, so that it can activate advertising, that is relevant for a particular user, improve marketing campaign results or release the user from repeated display of the same ads. Google Marketing Platform may also use cookies IDs in order to track conversions as per ads requests (i.e., when the user, after seeing ads via Google Marketing Platform tools, visits the website of such advertiser, using the same web browser, and makes a purchase there).
We also use Display & Video 360 by Google, which offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns. Further details on this tool are available
here.
Please be aware, that use of the above Google tools may imply automatic establishment of direct connection between your web browser and the Google servers. This means, that UDelta does not control or influence the scope and use of your data, as collected by Google. Please note that in this context data processing outside the European Union/the European Economic Area may occur. Google has accepted
the provisions of the EU-US Privacy Shield.
In this respect please be aware, that through the its tools Google may receive data on the fact, that you visited certain parts of our website and clicked on respective ads. If you do so being logged-in in your Google account (e.g.,
at), Google may also associate your use of our website with your Google account. However, if you have not logged-in in your Google account (or you don’t even have such), it may be the case that the provider may get data on your IP address and store such data.
In order to prevent use of your data as specified above, you may prohibit third-party cookies in your browser and delete them from your computer, as referred to in Section 12(A) above. Additionally, you can turn off ads personalization through
Google website.
Further information about Google tools is available within the
Google resources. Google‘s applicable privacy regulations can be found
here. Additional information on cookies use by Google is available via this
link.
G.Facebook Pixel and Facebook Ads
We use Facebook pixel, which is an analytical tool, offered by Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) and Facebook Ireland Limited (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) (hereinafter jointly referred to as the “Facebook”) that allows us to measure the effectiveness of your advertising by understanding the actions people take on your website. It works by loading a small library of functions which we can use whenever a site visitor takes an action that we want to track.
The data collected via Facebook pixel is anonymous to us, which means that we do not see the personal data of individual users. Please be aware, that Facebook stores and processes such data. Moreover, Facebook may link the above information to your Facebook account, as well as use it for its own marketing activities. For further details on processing personal data by Facebook please refer to their Data Policy, which is available
here. You can allow Facebook and its partners to place ads on and off Facebook. Also both first- and third-party cookies may be used with Facebook pixel. Facebook Ads, including Facebook cookies, help us to evaluate, optimize and carry out formation of the audience for the purposes of such advertising campaigns within Facebook or its other advertising platforms, including Instagram. This service also helps us to better understand users’ behavior when visiting our UDelta Service, our websites and/or Facebook pages, as well as to ensure display of our advertisement to the users, who are most likely to be interested in our UDelta Service. For this purpose we analyze which content a user has viewed and interacted with on our website.
You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook Ads by contacting the
following address.
Facebook has certified to the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks and thus guarantees compliance with
European data protection legislation.
Communication through e-mailPlease be aware, that when sending you e-mails, we may use tracking technologies in order to understand, whether you clicked on, opened or forwarded e-mail, we sent you. Should this approach bother you, please unsubscribe from our marketing e-mails, since we cannot disable tracking technology separately. You can unsubscribe from marketing communication by contacting us (please use our contact details in Section 2), otherwise you may follow unsubscribing instructions in the respective e-mails, you receive from us, or unsubscribe yourself via unticking respective boxes in the “mailings and notification” settings of your account within the UDelta Service.
Other third-party technologiesUDelta may also use local storage technology of the following partner networks: Youtube, Facebook and Twitter. You can find further details on data privacy policies via the following links:
for
Youtube, for
Facebook, for
Twitter.